Selling Learn To Blog – My Evolution And New Personal Mission

Written by Matt Wolfe
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Life is about growth. If you’re not growing, you’re dying.

2015 is an exciting year for me. There will be a lot of new challenges and new things ahead but I have reached a growth point.

My wife and I recently had a new baby and it has really made me think about my life and really assess the path that I have been on.

One conclusion that I have come to is that I have outgrown Learn To Blog.

It was a passion project. It was something that I loved every moment of creating.

I love every subscriber and every customer who I had the opportunity to help and I will always love the project and everyone involved.

This project has been almost the last 6 years of my life.

The WordPress Classroom was formed in mid-2009 and merged with Bradley Will and Free Blog Factory in mid-2013.

From 2013 to today, Bradley, Jeff, Clarke, and I grew it in to the powerhouse brand that it is today, with over 5,000 customers, well over 250 training videos, a massive Facebook following, and revenue numbers that most marketers dream about.

As a result of this business, my wife was able to quit her job, we had the opportunity to do some world traveling, we bought a brand new home, and I built a personal reputation online as a successful entrepreneur.

Although I still have a strong passion for creating blogs, my real passion and my true calling is for creating successful entrepreneurs.

I feel like I have done what I could do with Learn To Blog and so, with a huge amount of excitement and a little bit of sadness, I have decided to step away from Learn To Blog to really focus on that passion.

Saying that, you will still hear from me. I will continue to be active in the Learn To Blog community, I will continue to share my journey and you will continue to receive emails from me.

I’m not going anywhere. I will just no longer be running Learn To Blog.

I want you to come along with me on this next phase of my journey.

I may still talk about blogging and WordPress from time to time but, more importantly, I’ll be talking about how to get the most out of a business.

A blog is a powerful tool for any business but I’m excited to take you beyond the blog and dive deeper in to the elements that solidify a brand and take good businesses to phenomenal businesses.

What’s happening with Learn To Blog?

To fully pursue my my new mission, I have decided to sell my stake in Learn To Blog.

Bradley, my partner, has agreed to purchase my percentage of the company and take full control.

This doesn’t mean that I’m disappearing from the business completely.

Members of Learn To Blog will still see me in the Facebook community, helping out and answering questions.

The training that I have created will remain available to the members and you will still hear from me through email and social media.

Learn To Blog is in great hands.

Bradley and I remain good friends and he’s shown me the direction that he’s taking the program in to.

There are amazing things in store for Learn To Blog members with new courses, new trainers, and new ways of consuming this training.

I could not be more excited for the future of Learn To Blog, the entire team there, and all of the members.

So what’s next for me?

My path for 2015 revolves around the brand that I’ve begun building with Josh Bartlett.

Josh and I have created a mission… We have a grand vision of creating 1,000 financially successful entrepreneurs in 2015.

In the past, I have focused on tactics… I set goals to help people learn things like blogging, Facebook, traffic strategies, and even selling on Fiverr…

All of those are great tactics but none of them, in isolation, create a successful business.

They are pieces of the bigger picture, cogs in a bigger machine, and things that will improve an existing business.

Our mission is to help entrepreneurs with that bigger machine.

Enter Beyond The Hype…

Beyond The Hype is a publicly available podcast hosted by Josh and myself.

Multiple times per month we bring in successful entrepreneur guests and have real, raw, uncensored chats with them to find out, not only what makes their business tick, but what makes them tick as people capable of creating successful businesses.

Beyond The Hype will also consist of a group coaching where myself and Josh Bartlett will teach the strategies that we’ve used to launch, grow, and sustain successful online businesses.

Everything I do online in 2015 will be in pursuit of this bigger mission.


Stay Tuned

In the coming weeks, you will be hearing a lot from me. I plan to get you caught up with the income reports for the past couple months as well as share insights about the tools that I use to build and grow my business.

Like I mentioned before, blogging is just one piece to the online business puzzle. I’m going to be sharing the other pieces with you through emails, blog posts, and videos as well as give sneak peeks into what I’m working on next.

It’s an exciting time!

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About the author

Matt Wolfe

Matt Wolfe is a father, a husband, an author, a speaker, a teacher and a bit of a hacker. He was one of the original founders of and co-founded Beyond The Hype. Matt is an expert on paid traffic generation, email marketing and affiliate marketing. He's constantly developing new training courses and is currently in development of a new software platform, set to be released at the end of 2015.

  • How exciting for you, Matt! I’ll check out the podcast too! Congrats, Buddy!

    • Thanks Jen! I’m still hanging out in the Learn To Blog community though because it’s still awesome over there! 🙂

  • Jo Farrell

    Change is good. Wish you the best in success. Looking forward to seeing a brand new vision.

    • Thanks so much Jo! I appreciate that!

  • Proud Kiwis Abroad

    Congratulations and wishing you all the best in your new venture! Exciting times ahead!

    • Thanks. I just had some Kiwis staying with me for the past two weeks. 🙂

  • gee mac

    WOW I miss U….however Congrats and GO 4 IT Matt. I still have not started my L2B course, sickness and moving and No Motivation..I MUST do this, I need to make MONEY. I am soooo Happy UR keeping us in the loop. Congrats 2U and your wife w/your new baby. Hugs, love & Blessings, Geri M.

    • Thanks Geri. I’m still hanging out in the private Facebook group, looking for questions I can jump in and help on, paying attention to what members are working on, and doing what I can to continue to provide support. So there’s no need to miss me. 🙂

      Definitely jump in to the site and start going through the course! You’ll learn so much and get some simple steps to start on right away! Utilize what’s at your fingertips! You’re so close!

  • It’s been an honor building with you over the past two years. You know you have my full support in the next phase of your journey and we are all excited to see what you create. I’d just like to publicly acknowledge you on your blog. Working with Matt as my partner, I always felt unstoppable. Out of all the crazy stuff that landed on your plate, there was nothing you couldn’t and wouldn’t handle. Problems came your way and they would always get solved. You would keep things incredibly simple when I would always complicate them lol. Matt, you were a class act throughout the entire process of us deciding to go in different directions and you kept the bigger picture in mind throughout. It’s going to be a huge privilege for the people who get to partner and learn from you in the near future and I wish you nothing but the best. I can’t wait to brag about the next big thing you create and say, “yeah … Matt Wolfe … he was my partner”. Much love my friend! 😉

    • It’s been an honor working with you Bradley. I’ve learned so much working with you over the years. You taught me things in areas where I was weak and I’d like to think I helped you as well. It was a fun ride and the most success I’ve ever seen from a business that I’ve personally been involved in growing. The evolution was a must and we both knew it. I’m proud of what we created, I’ll always continue to point people in that direction as the best resource on the web for blogging, and I’m so excited about the things that you’ve told me you have in store. There’s an amazing team there and I can’t wait to see it all come to fruition.

      I’m so happy that you and I managed to create something amazing, move on to next steps for both of us, and, all the while, remain great friends. So much awesome in store!

  • Hey Matt, all I can say is that you have been an inspiration since I first met you and I know that parting ways is always part of growth too.

    I’m glad that you’re looking forward to try new things out and will definitely keep following you with your business plans.

    Fun fact: I recently finished listening to all the Growthhut podcasts, been listening to your Business and Blogs podcasts too (almost done) and of course, I already queued up all the Beyond The Hype podcasts so you can tell I am definitely a fan of your work!

    • Thanks Sergio! That means a lot to me! I keep an eye on what you’re up to as well!

      For the podcasts, there’s a little overlap between GrowthHut and Business & Blogs… The idea was to move all the old (but still relevant) episodes to the new podcast. Beyond The Hype is the one you want to be listening to though. It’s all fresh, relevant, and awesome guests. 🙂

  • Anton Cipri

    Matt, all the best to you and Josh in your new venture. No doubt you will be successful in whatever you are determined to do.

    • Thanks Anton. I really appreciate that.

  • All the best with your new mission Matt. Thank you for all your help in the past. I have always found you and all the staff at L2B very generous with their help and advice. I am very glad it is not disbanding. Looking forward to hearing of your progress from time to time.

    • L2B will continue to be a powerhouse with Bradley at the helm. He’s got awesome stuff in store. Bradley and I still talk frequently so I know what’s coming. It’s all awesome! 🙂

  • Mary

    Thanks Matt for keeping us in the loop. It will be strange–Bradley and Matt are “the guys” but I can feel that this will be amazing.

    I am glad we are not losing you completely and I have complete faith in Bradley.

    Although I wish you and your family the very best, it will take some getting used to!

    • Thanks Mary. L2B has great things in store. Bradley has some cool ideas and cool people coming to the table to help him implement them. I know you’re going to love what’s in store (from both of us). 🙂

  • Awesome news Matt, congratulations on taking this step forward into your passion! I can’t wait to see what you and Josh have built. I’m so glad we won’t have to miss you on the L2B Facebook page, I feel so blessed to have found the L2B course and community. I’m about to launch my blog, just a few minor things to wrap up and it’s all due to you, Bradley, the fab L2B staff and FB family. It’s a great product, especially for non-techies like me. Rock on…live long and prosper.

    • Thanks Patty! I can’t wait to see your new blog!

  • Twiford Ministries

    Congratulations! Still going through all of the videos (in the midst of 3 jobs). Hope to quit 2 of them someday! Thanks! (Vicki)

  • dcrodwell

    Well Well, I thought I had misplaced you out there in the Murietta desert. It has been an awesome ride. After some pretty phenomenal successes with you, I did something I had always dreamed of. I entered the world of stocks and bonds….got all the licenses and joined the Wall Street crowd…albeit still in beautiful downtown North Carolina.

    It’s been a great ride and I am liking it too much to get off the horse but I miss the thrill of the chase in the Internet World. Strangely enough, the SEC and the rest will not let us use the web to do what we do.

    So I am back….you changed my life once…wanna try for twice??

    David Rodwell
    Winston-Salem, NC

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