My Business Is Evolving Again

Written by Matt Wolfe
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My business has evolved a ton in 2015. Early in the year, I sold the business and brand that I had spent six years developing and growing. I partnered with my long-time friend, Josh Bartlett, on several incredible projects. I took on the challenge of creating daily content that I’d send out to my email subscribers. And, I’ve put a lot of focus on growing my personal brand and being seen as the go-to guy in the content marketing world.

Each step seemed like a logical stepping stone for me. Every aspect of what I have accomplished this year has just “felt right”. It has always felt like the evolution that was meant to happen.

I’m enjoying what I’m doing more than I ever have. I am getting more emails from followers who have said I’ve helped them more than I ever have. Plus, as a side-effect, I’ve created more income this year than I ever have.

Things have just really felt like they have fallen into place nicely.

…And now, it’s time for a new evolution. It’s time to add new elements to my business that I’ve felt have been missing.

Like I mentioned in a previous post, I have a goal of helping 1,000 entrepreneurs create freedom. Freedom from jobs, freedom from the stress of paying bills, freedom from uncertainty on what they should be doing.

To accomplish this, I’m adding two elements to my business that have been missing, for the most part, this year…

The first thing is that I’m going to be doing more consulting…. There’s nothing like working with someone one-on-one, taking a look at their business, mapping out a game plan, giving them a checklist, and then holding them accountable to make sure it gets done.

I am taking on more of this type of work this year, but I’ll dive deeper into that in a future blog post.

The other way that I can help as many people as possible is through a membership site… A membership site with a low-barrier fee, that anyone can afford, and that I can add a ton of premium content into each month.

Josh and I started to build this with Beyond The Hype Insider. We mapped out a game plan to make this into an incredible resource that is easily accessible to anyone, no matter what their skill level. It would leverage all of our connections in the marketing world to bring the most up-to-date strategies and ideas to the members.

We created this, and the feedback has been fantastic.

And now, BTH Insiders is evolving even more…

Beyond The Hype Insiders is becoming Marketing Insiders (


This community that we’ve been building at Beyond The Hype Insiders has morphed. It has evolved.

Each month it gets bigger and better and has incredible resources added to it.

We’re attracting amazing entrepreneurs who want to get involved and share their knowledge with the community.




(Screenshots from some of the entrepreneurs training in Marketing Insiders)

It’s quickly becoming one of the premier marketing education websites on the internet.

With this evolution, I felt that a new name, a new brand, and a more transparent identity was necessary.

There are no questions about what someone might learn inside of “Marketing Insiders”. It’s insider information for marketers and from marketers.

Each month, we pick a topic that’s important for entrepreneurs to understand, and we pull in “insiders” with a ton of skill and experience in that topic and pick their brains on their strategies. We also hunt down the best content from around the web and put it in front of you. All in one place, for easy reference, so that you know the exact topics and articles we are paying attention to and immersing ourselves in right now.

We’ve also recently added the “Fundamentals” section to the site where we break down all the essential little tasks that any marketer should know…

You’ll learn things like how to get the most out of Google Analytics, how to create quick squeeze pages that convert, how to leverage social media even if you have little time and much more. All in the brand-new, and continuously updated, Fundamentals section.

I recently took you behind the scenes of this new business and walked you through the step-by-step process of how we built it all…

Now it’s time to jump inside. Take a leap of faith and join the community.


Here’s the funny thing about this blog post…

When I started writing it, I didn’t want to create a sales pitch for Marketing Insiders…

As you’re probably aware, if you read things like my income reports, I use this blog sort of like a journal.

I write about what’s going on in my business and what I’m trying to accomplish.

I started out writing this blog post as an explanation of what was happening next. I wanted to show people that Beyond The Hype Insiders was rebranding and evolving…

The next thing I knew, I was getting passionate about what we’ve created here and my brain just wanted to sell it.

To be honest, I think that’s the sign of something great…

I think it’s a great sign when you start talking about something and then get so passionate and so excited about the project that you just can’t help but to try to explain why everyone should be a part of it.

It’s just an interesting little side-note that I became aware of after I had written the post and began going through my editing process.

I do believe that Marketing Insiders is going to be the best community online for learning the hottest and most current marketing topics. I do believe that I’m really good at extracting the best content from people when I bring them in. I do believe there’s a huge amount of value in people learning and diving into the resources that I find fascinating every month. So I do believe there is tremendous value in this membership.

If there’s a lesson here, it’s that when you create a product or offer a service, create something that you are so passionate about that you legitimately want to figure out how to get everyone into it because you know how truly valuable it really is.

Here’s what I’d love to hear from you about…

Inside Marketing Insiders, we spent one month focusing on how to build successful membership sites. We spent another month focusing on using live streaming tools like Periscope and Google Hangouts to grow your “tribe”. September’s edition will really dive deep into email marketing and engaging your list…

What topics would you love for us to create and gather guest experts and resources on?

Let me know in the comments below! I’ll pick a couple of my favorite ideas below and send the commenter a free copy of my next ebook once it’s ready!

Looking forward to discussing further!

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About the author

Matt Wolfe

Matt Wolfe is a father, a husband, an author, a speaker, a teacher and a bit of a hacker. He was one of the original founders of and co-founded Beyond The Hype. Matt is an expert on paid traffic generation, email marketing and affiliate marketing. He's constantly developing new training courses and is currently in development of a new software platform, set to be released at the end of 2015.

  • Rob RodenParker

    Matt, I’d love to see you tackle eCommerce. With Amazon FBA being big now, and more products coming out that cover aspects of eCommerce that don’t require such a huge investment (like an FBA consultant), I think this is a topic that will never go out of style. Heck, I built up an eCommerce site years ago selling stupid little toys wholesale and sold the thing in a few months for $1500. With Amazon being the powerhouse it is, I think lots of people are looking for info on how to profit with eCommerce.

    • eCommerce and Amazon are things I haven’t dove too deeply into yet but I love learning so I think it’s an excellent topic to explore. Thanks for the feedback. 🙂

  • Hi Matt…. Congrats on all of the growth in your business! I’ve really been liking all of the emails and info you’ve been sending, and definitely have been connecting more to this “real person” side you’ve been showing. Not sure if this is a topic you’d be into or not in your membership, but something I struggle with a LOT is time management/productivity. I guess I am pretty productive for the most part, but yet I still feel totally overwhelmed a lot of the time. (I’ve got 2 websites, and one of them is a handmade business where I make everything myself, do all the photography, etc..) This year has been my best yet (I’ve even had my first couple of 5 figure months!)…. but with that, has come even more overwhelm! So yup… productivity/dealing with overwhelm/time management would be things I would definitely be interested in as an online biz owner. 🙂

    • Hey Staci! Thanks for the comments and kind words! This is a true passion of mine! I love talking about productivity and time management and I think that’s a great idea for a topic to discuss. 🙂

  • Hi I second the comments about time management and e-commerce. But there’s another topic that’s been on my mind quite a bit lately, so it must mean something – the follow up. My business has been built of referrals, relationships and repeat business, and I think I do a pretty good job of getting the sale – but my follow up process could be better. I’m beginning to think of creative ideas for follow up that encourage referrals and also increase engagement and loyalty. I’m not sure if this would be something your audience is interested in, but it certainly is important in today’s business world – people still like to feel special.

    • Hey Leigh Ann! I’m with you on this one. My followup process can be WAY better as well… And anything that I want to learn about is a good topic to find people to help educate on that topic. 🙂

    • I have a couple really good people that come to mind that would be great to teach this stuff. 🙂

  • I’m starting to realize a slight flaw in the model for Marketing Insiders… Each month I was planning on completely focusing on a new topic that I think everyone should pay attention to… However, there are so many cool topics and ideas that I’d want to focus on and teach that I’m not sure it makes sense to have a single topic each month but instead have a few topics, based on feedback each month… What do you guys think?

    • matt i think that is a great point, i was also thinking about this as i read your article because i plan to create a membership site as well and yet didn’t want to limit it to a topic each month, my site will be more of a resource site, but anyway, i think that’s wise of you to not put limits on things.

  • Emilia Eneva Nagy

    Hi Matt I would like to learn to use Periscope and other effective ways of connecting with the tribe. I am watching someone do a 5-day free challenge to build her list, I presume, as the FB group is growing. I am wondering if you have used this approach and recommend it. Thanks! Emilia

    • I love Periscope. It’s so much fun. In the Marketing Insiders program, we actually have a little training about how to build a list with Periscope. I’ve been playing with the method myself but have to admit that I’ve fallen behind a little myself on keeping up with doing “scopes”. Definitely play with it though. It’s fun!

  • Emilia Eneva Nagy

    PS LOVE the photo HAHA 🙂

  • I have been a ‘silent’ tribe member, but that is changing today! I really am passionate about learning how to make money online by adding value to others. I am interested in learning soooo many things. Choosing one topic is a challenge for me. Just like your post said, I have a thousand things that I tend to be working on at the same time. My challenge is to ‘finish’ that thing before I go to the next. At this point, a topic I’m curious about is “how to sell your online business.”

    • Thanks for commenting Rene! Do you have a business you’re trying to sell? If so, how have you attempted to sell it? Selling a business can be complicated and gets more and more complicated the larger the business gets but I’d love to hear more about what you’re trying to do…

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